Video marketing is the future hotspot for digital marketing. Recent findings that reveal staggering statistics about video marketing are calling attention as to why businesses need to experiment video content especially with emerging Augmented Reality (AR) and Virtual Reality (VR) formats.
Currently, video is the fastest growing and most in-demand content format. It is likely to become the most sought after content marketing platform in the future.
Experts predict that VR and AR will grow big in coming years. Although these emerging formats are currently a luxury reserved only for businesses with ambitious marketing goals and deep resources, they have all the makings of future content king.
Here, we break down some key stats put together recently by Hubspot’s Justin Lee to get you to rethink your content strategy. Here are the numbers.
- Video is projected to claim more than 80% of all web traffic by 2019.
- 90% of customers, report that product videos help them make purchasing decisions.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
In a tilting content landscape, AR is already growing in popularity in line with the rise of camera marketing—allowing marketers to repurpose content through creative AR simulation. Visual and auditory, video marketing such as AR brings 3D animation to life and into a mobile user’s world. Acting on the basis of common vision in a virtual form, both AR and VR have been predicted to amass $150 billion in revenue by 2020. Certainly, the visual content landscape is a key imperative that businesses just can’t ignore to drive profitable conversions on digital.
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