You can’t decide where you are going until you know where are you at the moment. A brand audit is a crucial thing every business needs.
Let’s take a look at this famous band from England, Radiohead, which owes its successful branding to the skilful management team behind it.
They always maintain their brand’s creativity by exploring the diversity of music beyond its boundaries. And yes, that is the crucial lesson that we can glean from this band.
Here, we want to discover their branding excellence by expounding on their uniqueness in building their brand.
If you are also curious about it, let’s check it out!
- Pushing the Envelope
Going beyond the current limit is one of the many ways that Radiohead enhances its branding. Radiohead launched their albums and distributed a digital version through their website, which was something new for them.
The lesson that we can learn here is that we need to be innovative and bring the brand to the limits of customer service, product design and delivery in order to stay ahead of the competition.
- Create a window through video
Radiohead always knows how to show their audience the way they work and play creatively. They usually entice the audience to feel the brand by producing videos that connect with them emotionally.
This point is even more crucial for us to note when conveying the brand’s story to the target audience.
The collaboration will drive the brand to do great things without worrying about competition. Radiohead uses this approach by allowing their favourite producers from various genres to remix their work. This will add synergy to the brand.
Radiohead keeps their brand fresh by creating something new and applying different directions through their music. Remember that if a pivot of any kind makes sense for the brand, we need to try to plan and execute it well.
- Be unapologetically human
Humanising your brand is a common best practice. Allowing the team, fans and clients to join and help you during your “human” moments is crucial to build trust and prove that you are very open to humanity.
Radiohead successfully encouraged their fans to support them through their songs in a concert.
Read here to know more about the uniqueness of Radiohead’s brand audit.
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