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Curating content on social is key to help you build strong social media presence
Branding, Business, Technology

Curating content on social is key to help you build strong social media presence 

The prevalence of content consumption on social media has radically altered the content landscape. By way of today’s content consumption trend and the unrelenting demand for it, relying solely on your own content will simply not suffice.

Hence enters content curation. To a certain degree, every business needs to curate fitting content to satisfy today’s audience’s appetite for content. In turn, this can help businesses to stay relevant and keep up with the pace of change in today’s fast changing world.

However, curating content manually is time-consuming. More so when businesses have to take care of multiple web and social media accounts.

Put simply, the goal of content curation is consistency. Because of the demand, many businesses are now turning to automation to take care of their content curation objectives. Not only does this save them time and effort, automation also helps sustain their content reach.

Vasudha Veerana, in her article on content marketing automation hacks said that as long as you review the posts before you schedule them out, automating content curation will only work to the benefit of your business. In fact, more and more businesses are now using tools to automate content curation given their value proposition.

The writer also suggested that content discovery and scheduling tools like DrumUp to help you with your content curation execution. Such programs offer systematic management of curating content where users share and schedule content from a list of recommended content for each of their social media account.

Additionally, content shared across various platforms is a huge boost to widen your content marketing reach. By taking away the painstaking trouble of managing multiple accounts, yes, we would like to concur, to build strong online presence, automation is a must.

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