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Category: Business

Business, Video

Video Marketing Is The Future 

Video marketing is the future hotspot for digital marketing. Recent findings that reveal staggering statistics about video marketing are calling attention as to why businesses need to experiment video content especially with emerging Augmented Reality (AR) and Virtual Reality (VR) formats. Currently, video is the…


Emotions and Values Drive Behaviour 

Emotions and values drive behaviour. The fact is nothing new. What’s new however, is the changing marketing landscape. Innovative ways of driving engagement are redefining how goods and services are perceived. Scrutiny, for good or bad, determines what fate businesses have in the market. Digital…