Much like logistics, content distribution is an important strategy to avoid your content getting lost in the crowd. As Will Fleiss pointed out in his Outbrain blog post, “Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. These channels can be categorised into three groups: Owned, Earned, and Paid.”
Although we won’t be discussing the three channels here, they are nonetheless pretty straight forward to understand. However, these three channels are important in figuring out your content distribution strategy.
Meanwhile, according to Vasudha Veraana in her article on jeffbullas.com, ads, newsletters, email subscriptions, and social media are great tools to amplify your content reach. Further, she stressed that if you want to widen your reach to thousands of people with the content you publish on digital, automation has become a necessity to satisfy today’s frantic consumer demand for content.
Tools such as MailChimp, a marketing automation platform and an email marketing service can help ensure that your content reaches all the right eyes and ears, all at once. The tool offers comprehensive analytics capability to help businesses understand who their customers are and drive revenue up.
Ultimately, these tools derive incisive datasets to ramp up your content distribution effort in order to grow your audience, drive traffic and measure your content deployment.
Apart from optimising your content for search engines, in addition, businesses need to find pockets of niche advantages to separate their content from the noise in today’s highly saturated landscape.
Significantly, you simply just can’t bet on old SEO tactics anymore. Therefore, a highly targeted content distribution plan can help you deliver your content to the right audience and at the right time to increase your content production outcomes. By and large, in addition to helping businesses overcome their content distribution hurdle, automation provides a leverage lever to gauge what kind of content works for you.
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