Articulate Communication Takes the Win in Business
Most business owners everywhere have subjected themselves to a steady barrage of meetings and networking venues in which they tell their marketing managers that their job is to manage the company’s communication for them, urge them to give top priority to that responsibility.
As a consequence, many have not been able to focus on the communication activities that their companies produce that are directly related to competitive strategy, innovation and operations.
The increasing interconnectedness of business spheres causes disturbances to spread more quickly. At any given time, to capture the best opportunities, business leaders need to latch onto potential windows created form these disturbances even faster before they disappear. Value creation is very much concentrated within communication which then translates into tangible business consequences.
So, again, does communication matter? Invariably yes. It matters most to the most critical operation of your business—profit generation. Profit is undoubtedly a result of successful communication. Our experience confirms that companies that communicate coherently tend to have higher profit margins.
Significantly, communicating clearly with your target demographic produces predictable results. Communication shapes perception. Fortunately, in this tightly intertwined world, the results can be measured via a host of wide-spread digital tools available today.
An old riddle that needs to be answered by most marketing managers is, how do you create positive perception from your communication? Virtually, how do you embed a communication strategy that helps you produce the results you desire? The answer is simple. To become a frontrunner in your battleground, you need to be articulate, both inward and outward.
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