The ubiquity of the mobile phones has radically changed how people consume content. In more ways than one, this is a trend that befits the rise of e-commerce. E-commerce makes the market less restricted, however, to get your content marketing effort to be noticed and separated form the noise among your competitors, to put it simply, businesses need to understand how content is consumed on mobile. For a start, businesses can overcome internal barriers by making engagement a clear priority; by publicly celebrating your audience’s interests.
Here are 5 things to consider to help you figure out your content.
- Consumers demand a vast collection of content.
- Get to know your most important audience. Tackle their personal interests with details they can’t refuse.
- Convene your audience with events to help you increase engagement. Go to shopping malls, get your marketing out on the street. Engage, but start on social media.
- As social networks become more popular as content choices, you content needs to grow there too.
- Be well aware that today’s empowered consumers are always analysing and comparing. Make sure they get the right impression of your business by interacting with them on social media. Aggregate your content where it matters.
The media industry however, is as turbulent as ever. Existing platforms get replaced when a new competitor offers something that’s the “new” engaging. Thus, businesses just can’t afford to lose in the new content landscape. It can be compared to not turning up for a race that you need to win. Before you create and publish your content, these considerations can help you chart a new path to growth.
Related posts
Hot Topics
A New Kind of Normal with Code of Origin
With the Movement Control Order in place, Malaysians under quarantine are spending time online now more than ever. In an effort to remain connected to the outside world, people from all walks of life are glued to digital media while working from home, and staying…
Solving the Society’s Problems is Now Businesses’ Business
In an article published by Reuters back in April, it was reported that as businesses with a mission to do good become increasingly trendy, social entrepreneurs said they were finding it harder than ever to tackle one of their major problems—explaining what they do. In…