The ubiquity of the mobile phones has radically changed how people consume content. In more ways than one, this is a trend that befits the rise of e-commerce. E-commerce makes the market less restricted, however, to get your content marketing effort to be noticed and separated form the noise among your competitors, to put it simply, businesses need to understand how content is consumed on mobile. For a start, businesses can overcome internal barriers by making engagement a clear priority; by publicly celebrating your audience’s interests.
Here are 5 things to consider to help you figure out your content.
- Consumers demand a vast collection of content.
- Get to know your most important audience. Tackle their personal interests with details they can’t refuse.
- Convene your audience with events to help you increase engagement. Go to shopping malls, get your marketing out on the street. Engage, but start on social media.
- As social networks become more popular as content choices, you content needs to grow there too.
- Be well aware that today’s empowered consumers are always analysing and comparing. Make sure they get the right impression of your business by interacting with them on social media. Aggregate your content where it matters.
The media industry however, is as turbulent as ever. Existing platforms get replaced when a new competitor offers something that’s the “new” engaging. Thus, businesses just can’t afford to lose in the new content landscape. It can be compared to not turning up for a race that you need to win. Before you create and publish your content, these considerations can help you chart a new path to growth.
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