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Working toward Mobile-based Targets
The ubiquity of the mobile phones has radically changed how people consume content. In more ways than one, this is a trend that befits the rise of e-commerce. E-commerce makes the market less restricted, however, to get your content marketing effort to be noticed and…
What is 5G?
5G is the new generation of network technology. But, hang on, another generation? Every generation before it has held great promises, but how can the next one changes the “game” again? In effect, 5G network aims to overcome the strain of current 4G rising mobile…
AR Boom will Transform Marketing through Mobile
Mobile experience, especially for Augmented Reality (AR) advertising is something marketers simply can’t ignore. The ubiquity of smart phones and creative AR simulation are two combining factors capturing the most important emerging market—millennials, by storm. AR is arguably the next biggest thing coming to smartphones….
Improving Innovation Productivity
Without noticing, we oftentimes restrict casual activities that can lead to innovation. To illustrate, meetings and working schedules are often rigid, without much wiggle room to churn out anything else but efficient productivity. Making the work place fun again is a key criterion to improve…
Create Your Own Branded Content to Generate Leads
Branded content is content that forgoes traditional advertising. Despite attempting to achieve the same results, branded content is usually the creation of authentic articles, videos, podcasts, and even live elements that bring relevant value to consumers. In every case, branded content creates impact much in…
Delivering the Full Potential of Digital Engagement
Digital technologies provide a range of ways to create new sustainable advantage for businesses. However, delivering the full potential of digital engagement involves many challenges, particularly of converting data into enduring, measureable results. The fact is, most entrepreneurs are innovators, much less data scientists. Given…
Your Human Capital Needs to Learn New Skills, But They Also Need New Ways to Learn
New technology, such as Artificial Intelligence and IoT are redefining or replacing most jobs. In effect, the advent of these new technologies is changing how the demands of most jobs are fulfilled—thus requiring a broader set of skills than those we typically ask of our…
Plugging into Digital-Minded Consumers
Worldwide Cyclery is an online store that sells mountain biking gear. The owner started the business as he saw a niche in the mountain bike e-commerce market. When he first started the company, he thought the e-commerce side of things as far as mountain biking…
Tap New Digital Marketing Touch Points between Your Business and Consumers
Almost every industry is undergoing a digital transformation. As in many markets, new wide-spread trends are replacing traditional marketing approaches. As the media audience is becoming ever more fragmented, consumer trust in advertising is low. As a result of this, multiple new touch points have…
Make Data Driven Effort to Meet What Today’s Consumers Expect to Drive Real Engagement
Digital marketing can be an exasperating effort until you get it right. The prevailing measurement of digital marketing is the ability to deliver the right message to the right person at the right time in the right place. In short, consumers expect digital engagement these…
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Part 2: Overpopulation: Leveraging Entrepreneurs’ Greatest Asset
Overpopulation is the difference between overall birth and death rates in populations. As a rule of thumb, if the number of children born each year equals the number of adults that die, it is fair to deduce that the overall population size will stabilise. However,…
Future Workplace Realities
The workplace of the future will be an environment where technology advancement aids diverse working ability and skills. In short, the workplace of the future is all about the future of people. By creating an inclusive workplace—a team of people can thrive in and be…