Improve your Call to Action to Improve your Business Conversion
Marketing has changed a lot in the last decade. As a result, businesses face changing platforms that often threaten to upend ill-prepared businesses.
However, regardless of the platform, one thing in marketing hasn’t changed. So much so, the importance of a call to action (CTA) has become even more significant when we consider today’s audience’s preference for consuming content—skimming and scanning the only bits of information they seek for in the shortest time possible.
Creating a gripping call to action, oftentimes, is an under-appreciated form of copywriting. However, until you truly figure out the conversion you want out of your audience and how it matters to your marketing objectives, the effective copy usually won’t arrive. Writing an effective CTA is an important marketing push that successful companies prioritise. Now, let’s go over some considerations below to give you a rough idea on what you need to do next.
- Do you want to increase subscriptions?
- Do you want to boost sales?
- Do you want to move readers to another content piece?
These are just some basic considerations to get you started. However, your business may have other priorities that you may want to consider. Next, think about how best to persuade your audience to take the next action. Meanwhile, below is another simple guideline to help you come up with a fitting CTA that’s relevant to any stage in the conversion funnel.
- Clarify the goal
Round it up into a singular aim that you have to hit right.
- Choose simple verbs over anything else
Simple, yet strong verbs are usually more effective.
- Identify the platform and pick the best strategy
Make sure the CTA appears convincingly on each digital platform.
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