The prevalence of content consumption on social media has radically altered the content landscape. By way of today’s content consumption trend and the unrelenting demand for it, relying solely on your own content will simply not suffice.
Hence enters content curation. To a certain degree, every business needs to curate fitting content to satisfy today’s audience’s appetite for content. In turn, this can help businesses to stay relevant and keep up with the pace of change in today’s fast changing world.
However, curating content manually is time-consuming. More so when businesses have to take care of multiple web and social media accounts.
Put simply, the goal of content curation is consistency. Because of the demand, many businesses are now turning to automation to take care of their content curation objectives. Not only does this save them time and effort, automation also helps sustain their content reach.
Vasudha Veerana, in her article on content marketing automation hacks said that as long as you review the posts before you schedule them out, automating content curation will only work to the benefit of your business. In fact, more and more businesses are now using tools to automate content curation given their value proposition.
The writer also suggested that content discovery and scheduling tools like DrumUp to help you with your content curation execution. Such programs offer systematic management of curating content where users share and schedule content from a list of recommended content for each of their social media account.
Additionally, content shared across various platforms is a huge boost to widen your content marketing reach. By taking away the painstaking trouble of managing multiple accounts, yes, we would like to concur, to build strong online presence, automation is a must.
Related posts
Hot Topics
A New Kind of Normal with Code of Origin
With the Movement Control Order in place, Malaysians under quarantine are spending time online now more than ever. In an effort to remain connected to the outside world, people from all walks of life are glued to digital media while working from home, and staying…
Solving the Society’s Problems is Now Businesses’ Business
In an article published by Reuters back in April, it was reported that as businesses with a mission to do good become increasingly trendy, social entrepreneurs said they were finding it harder than ever to tackle one of their major problems—explaining what they do. In…