An Organ of the Society
Renowned business management author, Peter Drucker said, “To know what a business is we have to start with its purpose. Its purpose must lie outside of the business itself. In fact, it must be in society since business enterprise is an organ of society.” More…
How start-ups in the sharing economy build their brands through behaviour
Assembling A Super Team (Startup Version)
No founder could ever run an enterprise on his own. For a startup, a dynamic team will determine its successes and failures as you strive to be on the front line. Initial startups should not become examples for future employees but should be a solid…
4 Affordable Marketing Strategies for Start-Ups
Have a great product? Great! Now, you must consider adapting a marketing strategy for that product to reach your potential customers. While a startup business is lacking in budget allocation for paid marketing, here are some strategies that are not only cost-effective but could contribute…
It’s Not About Winning Contests
Building a new business is not as easy as it sounds; some start-ups overlook the key points which are the crucial parts needed to achieve success. Let’s find the answers to this question, “What are the common mistakes young entrepreneurs make?” We all…
The “Invincible Effort” Behind “Visible Result”
Believe it or not, Malaysia is ranked 23 among 183 countries in terms of “ease of doing business” in the world economy. This shows that Malaysian laws are being business-friendly and you can say that it is also capable of resolving matters effectively. The…
A Stress-Free Working Space
Having a beautifully designed office is a dream of every organisation because it definitely plays an important role to enhance working effectiveness. Have you seen an office with lots of facilities inside? Yes, a shared working environment called co-working spaces is growing rapidly…
From Feeder To Leader
While a start-up may be funded by ideas, it still needs to know its value to be in the marketplace and make progress. So, what happens next? A valuation is simply an estimation of the value of a company and it is often based…
A New Kind of Normal with Code of Origin
With the Movement Control Order in place, Malaysians under quarantine are spending time online now more than ever. In an effort to remain connected to the outside world, people from all walks of life are glued to digital media while working from home, and staying…
Solving the Society’s Problems is Now Businesses’ Business
In an article published by Reuters back in April, it was reported that as businesses with a mission to do good become increasingly trendy, social entrepreneurs said they were finding it harder than ever to tackle one of their major problems—explaining what they do. In…