AR Boom will Transform Marketing through Mobile
Mobile experience, especially for Augmented Reality (AR) advertising is something marketers simply can’t ignore. The ubiquity of smart phones and creative AR simulation are two combining factors capturing the most important emerging market—millennials, by storm. AR is arguably the next biggest thing coming to smartphones….
Improving Innovation Productivity
Without noticing, we oftentimes restrict casual activities that can lead to innovation. To illustrate, meetings and working schedules are often rigid, without much wiggle room to churn out anything else but efficient productivity. Making the work place fun again is a key criterion to improve…
Delivering the Full Potential of Digital Engagement
Digital technologies provide a range of ways to create new sustainable advantage for businesses. However, delivering the full potential of digital engagement involves many challenges, particularly of converting data into enduring, measureable results. The fact is, most entrepreneurs are innovators, much less data scientists. Given…
Your Human Capital Needs to Learn New Skills, But They Also Need New Ways to Learn
New technology, such as Artificial Intelligence and IoT are redefining or replacing most jobs. In effect, the advent of these new technologies is changing how the demands of most jobs are fulfilled—thus requiring a broader set of skills than those we typically ask of our…
Tap New Digital Marketing Touch Points between Your Business and Consumers
Almost every industry is undergoing a digital transformation. As in many markets, new wide-spread trends are replacing traditional marketing approaches. As the media audience is becoming ever more fragmented, consumer trust in advertising is low. As a result of this, multiple new touch points have…
Make Data Driven Effort to Meet What Today’s Consumers Expect to Drive Real Engagement
Digital marketing can be an exasperating effort until you get it right. The prevailing measurement of digital marketing is the ability to deliver the right message to the right person at the right time in the right place. In short, consumers expect digital engagement these…
Combine Data and Digital Technologies to Increase Your Advertising Relevance
Digital has been a tool for businesses to expand their market footprint. It is not just common sense. But marketing leaders in the twenty first century deploy digital tools to produce great results. Modelled on a template that combines data analytics and digital technologies, you…
Why You Need to Reimagine Your Business’ Content Experience
In the last ten years, digital only products and services have grown perhaps even faster than many businesses have in terms of going digital. And so has content, as a whole. With respect to content, it needs to be reorganised so as to become more…
New Taxonomy of Native Digital Content
To get ahead, businesses need to create native digital content. This is an imperative that businesses can ill-afford to lose. To produce results that can improve your bottom line, businesses need to publish content for two reasons. One is to collect data from social media…
Carvana’s Car Vending Machine: Digital and Automation Intertwine
A leading used-car e-commerce site, Carvana recently merged two of the most forward components of tomorrow’s business by brilliantly improvising car purchasing to satisfy consumers’ future needs. To illustrate, car buyers who visit Carvana.com can shop for more than the 10,000 vehicles on offer. The…
A New Kind of Normal with Code of Origin
With the Movement Control Order in place, Malaysians under quarantine are spending time online now more than ever. In an effort to remain connected to the outside world, people from all walks of life are glued to digital media while working from home, and staying…
Solving the Society’s Problems is Now Businesses’ Business
In an article published by Reuters back in April, it was reported that as businesses with a mission to do good become increasingly trendy, social entrepreneurs said they were finding it harder than ever to tackle one of their major problems—explaining what they do. In…