Using Stories to Create a Pack of Wolves
Pierre Wack is well known as the the father of long horizon planning. Long horizon planning, or planning for a 20-year horizon can reap real business benefits for a world that’s constantly replacing traditional businesses. How did he do it? He used stories to imagine…
Producing Better Outcomes with a Simple Design Principle!
The economics of consumer buying is rapidly changing. The online landscape, driven by mobile can no longer be ignored. Companies now need to view the much invigorated content landscape seriously. In practice, it is serving your consumers where it matters most, and the mobile landscape…
Articulate Communication Takes the Win in Business
Most business owners everywhere have subjected themselves to a steady barrage of meetings and networking venues in which they tell their marketing managers that their job is to manage the company’s communication for them, urge them to give top priority to that responsibility. As a…
How start-ups in the sharing economy build their brands through behaviour
Find out what your customers want and be the first to it. Never lose sight of the best opportunities ever again.
The new economic model is becoming a threat to slow-footed companies. Without a clearly articulated data-driven strategy, many companies struggle to figure out where the best business opportunities lie. So much so that companies that struggle to find an edge in engaging with their customers…
A New Kind of Normal with Code of Origin
With the Movement Control Order in place, Malaysians under quarantine are spending time online now more than ever. In an effort to remain connected to the outside world, people from all walks of life are glued to digital media while working from home, and staying…
Solving the Society’s Problems is Now Businesses’ Business
In an article published by Reuters back in April, it was reported that as businesses with a mission to do good become increasingly trendy, social entrepreneurs said they were finding it harder than ever to tackle one of their major problems—explaining what they do. In…