Share Less Noise But Only Publish Content Worth Sharing
Top digital platforms owned by Alphabet Inc. and Facebook are today’s most widespread marketing tools. These two tech giants also own Google and Youtube. They offer so much in terms of reach. So much so that these platforms ultimately determine how perceptions about products and…
Making Sense of 4IR
The Fourth Industrial Revolution or 4IR needs no further introduction. It’s been bandied about for a number of years now. Forget all the technobabble surrounding it. You hear it called the digital revolution, a transformation of how we work and live, but how much is…
Project Drawdown: Reverse Global Warming Effects Before 2050
The world is getting hotter. But in less than ideal, our actions are getting colder in response to the signs mother earth has signalled us. It’s mounting up to be a burning challenge to address the change in global temperatures. In the absence of coordinated…
3D Environments Are The Productivity Of The Future
Technology is a key enabler in pushing new innovation out. Oftentimes, one of the underlying factors that has presided over some of the world’s greatest innovation feats is productivity. Productivity is a key commodity in driving innovation. Interestingly, for design and creative companies, their productivity…
Video Marketing Is The Future
Video marketing is the future hotspot for digital marketing. Recent findings that reveal staggering statistics about video marketing are calling attention as to why businesses need to experiment video content especially with emerging Augmented Reality (AR) and Virtual Reality (VR) formats. Currently, video is the…
Improve your Call to Action to Improve your Business Conversion
Marketing has changed a lot in the last decade. As a result, businesses face changing platforms that often threaten to upend ill-prepared businesses. However, regardless of the platform, one thing in marketing hasn’t changed. So much so, the importance of a call to action (CTA)…
Space-based WiFi to Shake Up World Economy in the Future
Amazon, one of the world’s biggest e-commerce sites, recently announced that it was planning an audacious move that involves taking telecommunication services outside of the world’s atmosphere. The project, called “Kuiper”, is the latest space venture to be undertaken by another tech giant, Amazon. Its…
Working toward Mobile-based Targets
The ubiquity of the mobile phones has radically changed how people consume content. In more ways than one, this is a trend that befits the rise of e-commerce. E-commerce makes the market less restricted, however, to get your content marketing effort to be noticed and…
Audit Your Social Media Vehicle to Drive Your Digital Advantage
Arguably, social media is one of the hottest venues for advertising. However, under-performing social media vehicles are all too common these days. To illustrate, businesses that use social media to combine good branded content with responsive customer service have borne lucrative results while other less…
Fuel Inspiration to Improve Your Social Media Footprint
By and large, social provides a riveting experience—changing how consumers communicate, research products and build connection with brands. Instantaneous and pervasive, however, it has become a highly sophisticated digital advertising ecosystem. While analytics provides pivotal information of where and who your audience are, delivering the…
Part 2: Overpopulation: Leveraging Entrepreneurs’ Greatest Asset
Overpopulation is the difference between overall birth and death rates in populations. As a rule of thumb, if the number of children born each year equals the number of adults that die, it is fair to deduce that the overall population size will stabilise. However,…
Future Workplace Realities
The workplace of the future will be an environment where technology advancement aids diverse working ability and skills. In short, the workplace of the future is all about the future of people. By creating an inclusive workplace—a team of people can thrive in and be…