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360° Advertising In A Virtual Reality World: Oculus Rift
Technology

360° Advertising In A Virtual Reality World: Oculus Rift 

In a world where technology plays a big part in society’s daily routine, 360° advertising is growing bigger day by day. Based on a recent technological innovation that allows you to experience a 360° virtual video through gaming, it is something to look forward to in the near future in the advertising industry and daily life.

Some companies let their customers experience the 360° video themselves by moving their own smartphone around or just simply by moving the cursor on the screen to a direction they want to explore. This is actually a way to make people get used to it, gaining their trust on how it looks like before they experience how it feels like to be in a 360° video.

 

The question is, how will this affect the advertising industry?

 

In the modern world, commercials and advertising play a crucial role in gaining customers’ attention to the commercialized product. “Oculus Rift may not be suitable for the industry now, but it will be in the near future,” says Hidayatullah Halim, our Art Director. Opinions vary, thus, to each his own.

 

“Oculus Rift is a new platform for gamers to have a better user experience.”

 

It may not be impactful for now, but it may be in the near future. Most of the content now depends on the developers, who have limited people and/or resources for it. Thus, it can be considered as being in the introductory phase. Meaning to say, it will not bring the advertising industry to another level as of now, but it will later, when it becomes part of daily life, much like the smartphone.

As cool as it may seem, every product comes with their own pros and cons. From the perspective of our Art Director, it has led to more pros than cons. Positivity at its best. As long as people are using it with the righteous intention, nothing negative should come out from this product. And there’s a ‘but’. People will become too dependent on it. Making it hard for people to differentiate between what’s virtual and what’s reality, to the point where they could not live without it. From another perspective, he points out the big gap between agencies. “This could happen as clearly as what is happening between traditional media and new media.” Now, it is all up to the users themselves whether to bring out the best positive outcome or otherwise. It’s your say.

We were curious about whether it will offer a better user experience in the eyes of Mr Hidayat, and the response was a ‘wow’. An “Of Course” without hesitation. He believes it will be good in terms of user experience when it is used for exhibitions or conferences. Nevertheless, it is not meant to be applicable to all. It would not be as effective on the mass market as there are still limitations.

A cliché question always comes up in the end, but the answer is what matters. Imagining where the industry would be with the presence of Oculus Rift in the next five years to come, Mr. Art Director voiced out his own prediction.

 

Oculus Rift + Google Glass + VR

 

If these three could ever be joined into one, it would be a phenomenon. It’ll be more practical to use on a daily life basis. With a body like Google Glass and vision like VR box and Oculus Rift, it would be more practical to wear. Advertising will become more effective at that time. Virtual that has turned into Reality. Consumers will be able to go through every product advertised just by looking at it and go through its details just by using the combined spectrum of Google Glass and Oculus Rift.

 

“I imagine the device to be connected to billboards and customers will enjoy playing around with it as there will be more emphasis on the advertisement,”

Technology

360° Advertising In A Virtual Reality World: Oculus Rift

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